We help women in treatment feel comfortable and confident.
about vital bloom
Vital Bloom designs gentle, clinician-informed formulas that soothe treatment-affected skin, restore moisture, and simplify daily care. We put the product first — then build education and community around it so women can focus on healing, not skincare.
Born from lived experience and built with purpose, we created Vital Bloom for people affected by cancer — those in treatment, in recovery, or rediscovering themselves after the storm. We understand how cancer changes everything, including your relationship with your body and your skin. And we believe beauty should never feel out of reach during that journey.
Our products are crafted in small batches with clean, natural ingredients, guided by the expertise of dermatologists and oncology professionals, and made safe for even the most sensitive skin. But what truly sets us apart is the care behind every creation - our commitment to putting love and intention into every jar, every balm, every blend.
Our Story
When Tatiana Ionova experienced firsthand how little truly supportive skincare was available for people undergoing treatment, she set out to create what was missing. Vital Bloom was born—products built with intention, care, and the perspective of lived experience. Her Darden classmate Hoi-San Guan joined to bring shared passion and hands-on partnership. Together they combine lived experience, clinical rigor, and heartfelt empathy to create skincare that cares for both body and spirit.
Today Vital Bloom tests with clinicians, iterates with women in treatment, and delivers products that make daily life easier.
We think of you with every step — your strength, your vulnerability, your courage.
Our mission
We help women in treatment reclaim comfort and confidence with gentle, clinician-informed skincare and a caring community.
our vision
A future where treatment doesn’t cost you comfort — where care, confidence, and dignity stay with every patient.
Core Values
Empathy
We see you. We design with real treatment experiences in mind.
Resilience
We honor strength. We make products that support you through hard days.
Integrity
We follow the evidence. We test for safety and effectiveness with clinicians.
Community
We stand together. We build honest spaces for sharing and support.
Clarity
We keep it simple. Clear ingredients, clear guidance, practical routines.
Our promise
Vital Bloom is committed to redefining beauty as more than skin deep. We deliver gentle, evidence-minded skincare and a caring community that help women feel seen, comfortable, and confident. We partner with clinicians and listen to women with lived experience to ensure every product prioritizes safety, efficacy, and ease of use.